Set up in 1918 by Henry Leland of
“Cadillac” and “GM” after Leland quit GM to build engines. But due to
falling demands after WW I ended, he
switched to automobile manufacturing. He brought out a proto-type called the
“Torpedo” model in 1920. He renamed the car “
Chrysler Co. formed “
Louis Chevrolet emigrated from
Switzerland in 1900 along with an associate, William Durant formed
“Chevrolet”. However, Durant, a rich
Walter Percy Chrysler, a Kansas
farmer’s son started out as a mechanic, engineer, director of Buick in 1912
then 2nd in command at GM before launching out on his own.
Set up by John and Horace Dodge and was
absorbed by Chysler in 1928.